If you live in the USA, there is no doubt that Amazon is likely part of your daily life. Business Insider reports that over 100 million people are Amazon Prime members. This means that nearly 1/3rd of the US population utilizes this low priced, convenience eCommerce giant on a regular basis. You may love Amazon, you may hate it, but one thing is for sure - Amazon is NOT the place to be shopping for CBD oil.
At the time of writing, a search for CBD oil on Amazon returns "over 5,000 results". Viewing the results, you're met with a wealth of products labeled as "Hemp Oil". Verbiage matches that across the wider industry - CO2 extracted, lab tests, whole plant, etc. Many products even offer insanely low price points - 240,000mg of CBD for $25.99? Great, right?! Not so fast...
A closer look and we quickly begin to see what is going on here. None of these products are labeled "CBD oil". Instead they are all "Hemp oil" which is a term that is often used to describe either hemp seed oil or CBD oil - two very different products.
If we take a quick look at Amazon's seller policies, we find that they explicitly prohibit the sale of CBD products:
So if CBD sales are prohibited on Amazon, what the heck is going on here?
The short answer is that all the products that appear here do not actually contain CBD, or they do but are labeled in such a way as to not violate Amazon's policies. In either case, this situation is not one you want to be in when shopping for CBD oil.
Let's take a deeper look at what's going on and arm you with the tools you need to identify and purchase effective high-value CBD products.
No matter how you look at this question, the motivation behind what is going on here always points back to money.
As CBD explodes into the mainstream, the amount of attention in the space is swelling. Amazon recognizes this and wants in on the profits - even if they can't actually sell what people are looking for.
Despite their clear policy against selling CBD on their marketplace, Amazon is happy to show what could be called "related" products for a CBD oil search. What this effectively does is captures the attention and directs customers into the eCommerce giant's selection of "CBD-looking" products.
You and I might argue that if a policy outlines that a specific type of product can't be sold on your website then a search for that product might return no results or a page that clearly says "we prohibit the sale of this product type, but here are some related products" or another type of clear solution.
It seems, however, is that there is no legal issue showing alternatives that are indistinguishable from the real thing to the untrained eye in order to capture profits. The unfortunate truth is that this is simple deception at the cost of consumers. This unfortunate situation needs to be addressed which is why we chose to write this article - to educate and inform you, our readers, to see through this veil until and unless things change.
Even though buy now you're armed with plenty of information to avoid purchasing CBD oil via Amazon - and recommend to your friends and family do the same - let's take a look at some of the results to help you identify the nuanced issue at hand.
At first glance, every product on Amazon is labeled hemp oil which is a universal blanket term. As we stated above, taking a closer look, these products generally fall into two categories:
On the surface, these products look like the real thing, but there are many universal signs to look out for. These signals apply not just to the products on Amazon, but can be applied when shopping for CBD anywhere:
It's unfortunate that when advising potential CBD users "lookout for fakes" and "beware of marketplaces that sell misleading products" is even part of the conversation, but as of today, it is.
We are committed to producing education that helps inform all users. Specific to the topic of finding a quality, safe product, we've produced a guide which acts as the perfect next step for this article. Please visit our CBD Buyers Guide for in-depth information that will empower you to find high-value CBD suppliers.
Don't hesitate to leave any questions or comments below, and be sure to share this article with your friends and family - especially those who are avid Amazon shoppers!